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The Secret To Stronger and Longer Hair2 min read

The Secret To Stronger and Longer Hair2 min read

RICHΒ΄s new Repairing Collagen Collection is inspired by the needs of customers who are concerned about weak and brittle hair that is prone to breakage.

What causes hair breakage?

Hair can become brittle due to combing, styling, the use of hot styling tools, and chemical treatments (including coloring). The material of the pillowcase can also cause hair to become brittle. These external factors stretch and strain the hair shaft and weaken the outer and middle layers, making the hair more brittle and less elastic.

Why is preventing breakage important?

Preventing breakage is important because, unlike the skin, which is able to renew itself, hair breakage is irreversible. That’s why preventive care is essential for strong and elastic hair. Thanks to the preventive reinforcement of fragile hair, there is no need to worry about breakage.

Our new collagen range aims to help people with hair breakage strengthen their hair from the inside to protect it from everyday external irritants. The products make hair stronger, prevent breakage, and allow it to grow longer. This unbeatable collagen trio works like a charm!

RICH Repairing Collagen Shampoo

Say hello to silky, smooth and strong hair! Provides intensive treatment for damaged hair, replaces lost keratin, and strengthens while deeply nourishing the hair. Infused with collagen to restore and recover the natural state of damaged hair. Daily use will make the hair silky, smooth, and strong!

  • Infused with collagen to reinforce and restore damaged hair. Prevents further hair breakage and improves hair elasticity
  • Marula oil helps to strengthen and moisturise dry, brittle, or damaged hair strands
  • Macadamia nut oil provides intensive treatment to repair, nourish, and strengthen hair

RICH Repairing Collagen Conditioner

It’s time to say goodbye to dull and damaged hair. Enhance your hair’s beauty, strength, and shine with this collagen-infused repairing conditioner. Gently softening and detangling while protecting against damage and breakage, leaving even the most rebellious hair frizz-free and silky-soft.

  • Infused with collagen, macadamia nut oil, and marula oil to restore strength and shine
  • Softens and detangles hair
  • Protects hair against further damage and breakage
  • Leaves hair frizz-free and reduces flyaways
  • Heat protective

RICH Repairing Collagen Mask

 Collagen infused repairing mask helps to restore damaged hair, whilst replenishing strength, elasticity and softness. It’s colour safe formula deeply nourishes dry and damaged hair. Adds shine, tames frizz, and prevents split ends. Silky smooth hair just after one use!

  • Provides intense hydration for fragile and weak hair
  • Infused with macadamia nut oil, marula oil, and collagen to restore damaged hair while replenishing strength, elasticity, and softness
  • Nutrient-rich marula oil deeply nourishes weak hair from root to tip
  • Its colour-safe formula conditions hair, adds shine, tames frizz, and prevents split ends
  • Collagen restores hair’s elasticity, which helps prevent breakage
  • Heat protective